Franchise Lead Nurturing through Digital Marketing

When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information available can be overwhelming even for the most seasoned franchisor or tech-savvy businessperson, especially when integrating franchise […]

Attracting Multi-Unit Franchise Developers to your System

As the franchise industry continues to experience another year of strong growth, franchising continues to permeate every community and almost every industry in the world. While research shows that interest in franchising remains at an all-time high, many franchisors continue to “stay single” — that is to say that they focus on attracting single unit […]

5 Common Email Marketing Mistakes – and How to Avoid Them

When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails as prospective franchisees are likely pursuing multiple franchise opportunities. Therefore, it is crucial that you […]

The Cost to Start a Franchise and Financing Options:

How to Find the Money You Need “How much does it cost to start a franchise?” is one of the most frequently asked questions by prospective franchisees. But the answer—as it rarely is—isn’t as easy as the question. General Franchise Opening Costs  Note: While these costs below are common, they may not apply to every franchise […]

Basics of the Franchise Disclosure Document (FDD):

To ensure that franchises are giving prospective franchisees the proper amount of information needed to make an educated decision, the agency mandates that a Franchise Disclosure Document (FDD) be provided to the prospective franchisee no later than 14 days before any binding documents are signed. (The 14-day period begins with the signing of a formal […]

Franchises vs. Business Opportunities:

The Key Differences You Should Know Business opportunities (aka biz opps) and franchises are two ways to start a business without having to start from scratch. While they are similar, and have many overlapping features, they have differences that must be acknowledged. Figuring out which kind of entrepreneurial venture is right for your personal needs and […]

Choosing the Most Profitable Franchise for You to Own

Tips for Finding Your Financial Franchise Fit Even though there’s not a single way to determine a profitable franchise, the most successful do have a few things in common. The most profitable franchises typically: Have strong, efficient processes and procedures that can be replicated across all of its locations so customers have an idea of […]